Successful businesses leave nothing to chance. They must think strategically and find their competitive advantages. They have a vision, a goal. They know their own business and that of the competition and are well aware of their strengths and weaknesses. Their strategies are streamlined and practical, taking internal and external influences into account so that they can be implemented effectively and to long-term competitive advantage. Strategic Planner® is a professional tool for developing corporate strategies and an invaluable support for strategic consulting.


Multidimensional spreadsheets are particularly important in Strategic Planner®. Any number of dimensions (regions, SBUs, products, competitors, time span, etc) may be integrated into freely-definable spread sheets simply by “drag and drop”. This powerful “slice and dice” function can support the decision-making process effectively. Furthermore, spreadsheets may be used to depict any data or texts there are in the database, and the necessary key performance indicators for management may also be portrayed in this way, using individually derived calculation methods.


Portfolio analyses are essential tools in order to carry out an analysis of market position, for instance. There are diverse portfolio analyses available in Strategic Planner®. The integrated drill-down and drill-up functions enable detailed analyses regardless of hierarchy. Various types of portfolio analysis may be individually defined and depicted according to your individual requirements, for instance:

  • Industry attractiveness–business strength matrix (McKinsey)
  • Growth-share matrix (Boston Consulting Group)
  • Life-cycle portfolio matrix (Arthur D. Little)
  • Resource allocation portfolios
  • Competitor and line of business portfolios
  • Individualised portfolios


A prerequisite for strategic decision-making is the breakdown of the enterprise into strategic business units (SBUs) so that it is possible to analyse the markets specifically corresponding to the products in the strategic business units. In Strategic Planner®, SBUs may be individually defined; taking any dimensions there may be (e.g. products, regions) into account. In order to evaluate your SBUs, the desired criteria, such as market attractiveness, relative competitive advantage and success factors, may be created as so-called “facts”. These are evaluated simply by mouse-click, as shown in the following profile comparison.


Strategic Planner® offers a diverse, easy-to-use strategic toolbox to support the structure of your analysis. This means that, for instance, portfolio analyses in any variation, spider-web graphs and SWOT analyses (Strengths-Weaknesses-Opportunities-Threats) may be used to assist strategic decision-making. Action plans enable important activities to be planned with respect to their duration, priority, budget, etc, and the implementation of these to be monitored.


Each particular analysis, evaluation and spreadsheet required can be added as a “favourite” and all these may be allocated to receiver-orientated groups. Every illustration can be exported into MS-Word*, so that the desired graphs and spreadsheets are fitted into existing reports using variables, and this allows considerable freedom in the formatting and design of extensive reports.

Further Information

Strategic Planner® is a universal multidimensional planning tool on a client-server basis. It offers state-of-the-art OLAP technology, hierarchical dimensions and data storage in relational data banks. Strategic Planner® is supplied as a DVD with integrated online help as well as comprehensive documentation.